The NBA asked Studio Gummi to create custom typography and illustration design with a Berlin flavour for their flagship store at Berlin's Potsdamer Platz, the the largest NBA store in Europe. The store offers the largest selection of items from their favourite teams and players across Europe as well as customisable assets to express their individual style.
We decided on the slogan: "To Be A Legend, Elevate Your Game!" The artwork combines the hardwood classic series of NBA logo's as sticker's seen all over the city walls and the countless bicycle and other locks in and around the basketball fences and courts around Berlin. Disclaimer: Apparel and stickers do not form part of the commissioned work and is not available for sale.
