NBA x Studio Gummi

The NBA asked Studio Gummi to create custom typography and illustration design with a Berlin flavour for their flagship store at Berlin's Potsdamer Platz, the the largest NBA store in Europe. The store offers the largest selection of items from their favourite teams and players across Europe as well as customisable assets to express their individual style.

We decided on the slogan: "To Be A Legend, Elevate Your Game!" The artwork combines the hardwood classic series of NBA logo's as sticker's seen all over the city walls and the countless bicycle and other locks in and around the basketball fences and courts around Berlin. Disclaimer: Apparel and stickers do not form part of the commissioned work and is not available for sale.

Client: NBA
Year: 2022
Country: Germany

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NBA store Berlin Legend
NBA store Berlin Elevate
NBA store Berlin
NBA store Berlin
NBA store Berlin
NBA store Berlin Elevate
NBA store Berlin Legend
NBA store Berlin tape branding
NBA store Berlin Legend
NBA store Berlin type design
nba00aNBA store Berlin Elevate
NBA store Berlin Legend
NBA store Berlin
NBA store Berlin lettering
NBA store Berlin
NBA store Berlin
NBA store Berlin
NBA store Berlin
NBA store Berlin
NBA store Berlin elevate your game
NBA store Berlin stickers
nba_stickers-1
NBA store Berlin tshirt
NBA store Berlin tshirt

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