This project involved creating distinct looks for the new BA-1 sound packs, which include presets specifically designed for the analog synth by Baby Audio. From capturing the dark synth atmosphere reminiscent of Kraftwerk to embracing the lighthearted Japanese 'City Pop' style and Kawaii culture.
The goal was to enhance the visual appeal of these sound modules and provide an immersive experience for users. Displaying the artwork on vintage console cartridges as a way to connect the design and sounds from the 80's as well as linking the digital experience with a tangible nostalgia.
