Expansion Pack

This project involved creating distinct looks for the new BA-1 sound packs, which include presets specifically designed for the analog synth by Baby Audio. From capturing the dark synth atmosphere reminiscent of Kraftwerk to embracing the lighthearted Japanese 'City Pop' style and Kawaii culture.

The goal was to enhance the visual appeal of these sound modules and provide an immersive experience for users. Displaying the artwork on vintage console cartridges as a way to connect the design and sounds from the 80's as well as linking the digital experience with a tangible nostalgia.

Client: Baby Audio
Year: 2023
Country: USA

BA-1 Expansion Pack City Pop
BA-1 Expansion Pack City Pop
BA-1 Expansion Pack City Pop
BA-1 Expansion Pack City Pop
BA-1 Expansion Pack Kawaii Kultur
BA-1 Expansion Pack Kawaii Kultur
BA-1 Expansion Pack Electro Elixir
BA-1 Expansion Pack Electro Elixir
BA-1 Expansion Pack Neon Black
BA-1 Expansion Pack Neon Black
BA-1 Expansion Pack all cards
Baby Audio BA-1 Synth expansion pack audio

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